Wednesday, April 14, 2010




Important Thoughts / Learnings / MBA Extracts

1. “Marketing takes days to learn. Unfortunately it takes a lifetime to master.”                                        
                                                                                                                                            – Philip Kotler


2. Your one chance for success is to be remarkable.


3. Instead of spending all the time and energy and money focusing on creating great ads that attract people, create the exact things that people are looking for - They are little different & people love them..
                                                                                                                                           - “Purple Cow”


4. “If you don’t take care of your customers, somebody else will.”


5. “Don’t stay in bed, unless you make money in bed”
                                                  - George Burns (1896 – 1996)


6. “If you fail to prepare something be prepared to be failed.”


7. “ Never mind what others do… do better than yourself.. Beat your own records everyday & pray to god for better tomorrow…… Success will chase you”


8. “ Refine your processes, strive for dominance and build a brand”                                                                                                                            
                                                                                                                                    - Sunil Bharti Mittal


9. “Making mistakes & becoming smarter is the job of an Entrepreneur, not making mistakes is the job of an employee.”                                           
                                                                                                                                        - Robert Kiyoski

10. 98%  people walk with the crowd & 2 % are reasons for the crowd. So try to be among 2 % and be the reason for the crowd…


11. “ Winners don’t do different things, They do things differently”


12. “ Not everything that counts can be counted & not everything that can be counted counts”                                                                             
                                                                                                                                        - Albert Einstein


13. For Customer Service – Do it Right, & Do it Right the First Time, Because you want to.


14. Innovation is not a side business to a real business, Rather innovation is the foundation of successful business.. So Keep Innovating….


15. SMART MODEL - 

HAVE “ART”
TO BE IN “ MART”
&
BECOME  “SMART”



16. “ Don’t run after success,  Run after excellence. If you run after excellence, success will run after you”
                                                                                                        (An extract from the movie 3 idiots)



17. Once you loose business its virtually impossible to reclaim it. So Never give the competition the advantage to attack your market share, customer base & pricing strategy, Create product offerings to block competitive threats.

Marketing Practice of Denver by Vanesa



Denver is a brand from Vanesa which is a Delhi based Company. This Brand is launched recently and has been active brand as it is sponsoring TV Commercials like MTV Splitsvilla. It is promoting itself with the help of chain of stores like, Big Apple, Doorstep, V Mart, Apollo pharmacy, Spencer’s etc.

Recently I visited India International Trade Fair 2009; there also the company was promoting itself in a very decent manner.The Company has been successful in product packaging and even the pricing of the product - DENVER. 



But somehow I feel that the positioning of the product has not been done properly. Brands like AXE – from House of UNILEVER, have been successful in positioning themselves. The AXE deodorant focuses in “THE AXE EFFECT”. AXE Brand was launched in 2002 in US market and was a major hit by 2004. AXE spreaded the message of AXE Effect in which the target audience of AXE is MALES (between the age of 15 yrs- 30 yrs) who use AXE, gets attention from women, resulting women getting attracted to them. Thus AXE’s positioning strategy has not only given the product aUNIQUE IMAGE but also COMPETITIVE ADVANTAGE & also convinces consumers in buying the product.


This positioning element was missing in DENVERs approach.