Numero Logic

NUMEROLOGY

Numerology is the science of numbers... Like Astrology, numerology too works on the principal of the impact that the planets have on human lives. Numerology is that branch of knowledge which can be termed as a science based on the fact that each and every alphabet has got numerical value and vibrations and one cannot see certain things, but can perceive. It categorises people on the basis of name and date of birth.

Numerology can be used as a practical method of understanding your deeper nature; your talents and life goals; your hidden characteristics, opportunities and challenges..

In short Numerology is a self tool, providing a way to gain greater insight and understanding into your inner being and true nature..

The  important factor to be borne in mind is the fact that planets have influence over the life of a person. A number denotes each planet too. i.e

• Sun by No.1
• Moon by No.2        
• Jupiter by No.3
• Uranus by No.4 
• Mercury by No.5
• Venus by No.6
• Neptune by No.7
• Saturn by No.8
• Mars by  No.9

The biggest proof of the fact that numbers govern our lives is that two children born to the same set of parents and having the same upbringing, but with different dates of birth have vastly different characters, which are shaped according to the date on which that individual was born, and also the name he is known by.

Tarot Card of the Day

Management Lesson

MANAGEMENT LESSON 

Lesson No.1 

A crow was sitting on a tree, doing nothing all day.A small rabbit saw the crow, and asked him, "Can I also sit like you and do nothing all day long?" 

The crow answered: " Sure, why not." 

So, the rabbit sat on the ground below the crow, and rested. All of a sudden, a fox appeared, jumped on the rabbit and ate it. 

Management Lesson: To be sitting and doing nothing, you must be sitting very, very high up. 

Lesson No.2 

A turkey was chatting with a bull. "I would love to be able to get to the top of that tree," sighed the turkey, "but I haven't got the energy." "Well, why don't you nibble on some of my droppings?" replied the bull. "They're packed with nutrients." The turkey pecked at a lump of dung and found that it actually gave him enough strength to reach the first branch of the tree.The next day, after eating some more dung, he reached the second branch. Finally after a fortnight, there he was proudly perched at the top of the tree. 

Soon he was promptly spotted by a farmer, who shot the turkey out of the tree. 

Management Lesson: Bullshit might get you to the top, but it won't keep you there. 

Lesson No.3 

When the body was first made, all the parts wanted to be Boss. The brain said, "I should be Boss because I control the whole body's responses and functions." The feet said, " We should be Boss as we carry the brain about and get him to where he wants to go." The hands said, "We should be the Boss because we do all the work and earn all the money." And so it went on and on with the heart, the lungs and the eyes until finally the asshole spoke up. All the parts laughed at the idea of the asshole being the Boss. So the asshole went on strike, blocked itself up and refused to work. Within a short time the eyes became crossed, the hands clenched, the feet twitched, the heart and lungs began to panic and the brain fevered.Eventually they all decided that the asshole should be the Boss. 

Management Lesson: You don't need brains to be a Boss - any asshole will do. 

Lesson No.4 

A little bird was flying south for the winter. It was so cold, the bird froze and fell to the ground in a large field. While it was lying there, a cow came by and dropped some dung on it. As the frozen bird lay there in the pile of cow dung,it began to realize how warm it was. The dung was actually thawing him out! He lay there all warm and happy, and soon began to sing for joy. A passing cat heard the bird singing and came to investigate. Following the sound, the cat discovered the bird under the pile of cow dung, and promptly dug him out and ate him! 

Management Lesson: 

1) Not everyone who drops shit on you is your enemy. 

2) Not everyone who gets you out of shit is your friend. 

3) And when you're in deep shit, keep your mouth shut! 

Important Thoughts / Learnings / MBA Extracts

1. “Marketing takes days to learn. Unfortunately it takes a lifetime to master.”                                        

                                                                                                                                            – Philip Kotler

2. Your one chance for success is to be remarkable.

3. Instead of spending all the time and energy and money focusing on creating great ads that attract people, create the exact things that people are looking for - They are little different & people love them..
                                                                                                                                           - “Purple Cow”

4. “If you don’t take care of your customers, somebody else will.”

5. “Don’t stay in bed, unless you make money in bed”

                                                  - George Burns (1896 – 1996)

6. “If you fail to prepare something be prepared to be failed.”

7. “ Never mind what others do… do better than yourself.. Beat your own records everyday & pray to god for better tomorrow…… Success will chase you”

8. “ Refine your processes, strive for dominance and build a brand”                                                                                                                            

                                                                                                                                    - Sunil Bharti Mittal

9. “Making mistakes & becoming smarter is the job of an Entrepreneur, not making mistakes is the job of an employee.”                                           

                                                                                                                                        - Robert Kiyoski

10. 98%  people walk with the crowd & 2 % are reasons for the crowd. So try to be among 2 % and be the reason for the crowd…

11. “ Winners don’t do different things, They do things differently”

12. “ Not everything that counts can be counted & not everything that can be counted counts”                                                                             

                                                                                                                                        - Albert Einstein

13. For Customer Service – Do it Right, & Do it Right the First Time, Because you want to.

14. Innovation is not a side business to a real business, Rather innovation is the foundation of successful business.. So Keep Innovating….

15. SMART MODEL - 

HAVE “ART”

TO BE IN “ MART”

&

BECOME  “SMART”

16. “ Don’t run after success,  Run after excellence. If you run after excellence, success will run after you”

                                                                                                        (An extract from the movie 3 idiots)

17. Once you loose business its virtually impossible to reclaim it. So Never give the competition the advantage to attack your market share, customer base & pricing strategy, Create product offerings to block competitive threats.

Marketing Practice of Denver by Vanesa

Denver is a brand from Vanesa which is a Delhi based Company. This Brand is launched recently and has been active brand as it is sponsoring TV Commercials like MTV Splitsvilla. It is promoting itself with the help of chain of stores like, Big Apple, Doorstep, V Mart, Apollo pharmacy, Spencer’s etc.

Recently I visited India International Trade Fair 2009; there also the company was promoting itself in a very decent manner.The Company has been successful in product packaging and even the pricing of the product - DENVER. 


But somehow I feel that the positioning of the product has not been done properly. Brands like AXE – from House of UNILEVER, have been successful in positioning themselves. The AXE deodorant focuses in “THE AXE EFFECT”. AXE Brand was launched in 2002 in US market and was a major hit by 2004. AXE spreaded the message of AXE Effect in which the target audience of AXE is MALES (between the age of 15 yrs- 30 yrs) who use AXE, gets attention from women, resulting women getting attracted to them. Thus AXE’s positioning strategy has not only given the product aUNIQUE IMAGE but also COMPETITIVE ADVANTAGE & also convinces consumers in buying the product.


This positioning element was missing in DENVERs approach.